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Learn about search engine optimization (SEO) using Bing. Gain a better insight into how search engines break down and rank webpages by studying the course Introduction to Bing SEO. The course will look at the different factors which influence how search engines view your site, and its contents. First, you will be introduced to the basics of search engine optimisation. You will learn about the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking. Finally, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance. You will also be introduced to Bing’s Ad Partners. This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.